In every successful customer journey, there comes the point when you know that your customers are ready for more. But imagine a troubling scenario where the upsell hints are being missed or lost in the data. This can be really frustrating when your customers have already been deriving value from your products or services for months. They are comfortable and satisfied with the current engagement but could certainly benefit from more. This is a critical point in the mutual business relationship, but either the signals are lost, or the subtle indicators of a golden upsell opportunity are left undetected and unacted upon!