The last time you needed a recommendation for a movie, or a restaurant, or a nice cup of coffee, where did you seek this out? Was it a friend, a colleague, or the internet? It’s human nature to consult recommendations or reviews from actual people or internet users because they help validate your choice. This brings us to the topic… customer advocacy. But what is it, why is it important, and what role does trust play in this? Read more to find out.
As a marketer in 2021, you must have observed the rapid changes in the last decade. Today everyone in your target audience has access to complete information, and customers increasingly know the exact details of what they want. One of the new challenges for marketers is to project value accurately, even within the smallest details of a product or service. Without this level of attention, it can feel like game over.
In this episode, Cami.AI Chief Revenue Officer, Ilya Kucherenko sits down with Tovuti Customer Success Manager, Lyndsey Guerrero. Lyndsey was one of the first CSMs at Tovuti and joined right when they began their “fast and furious” growth cycle. She has seen firsthand a CS department and a company traveling at hyperspeed, she shares her thoughts on what makes a great CSM, and the ever-changing demands upon the CS mission.
In the span of a few months, Covid 19 had changed everything. From the way we meet our friends, travel, shop, eat to the way we work, everything is suddenly different. At work, this change is felt across our customer base and our own internal teams, because we’re humans after all.
