In every successful customer journey, there comes a point when you know that your customers are ready for more. But imagine a troubling scenario where the upsell hints are being missed or lost in the data. This can be really frustrating when your customers have already been deriving value from your products or services for months. They are comfortable and satisfied in the current engagement but could certainly benefit from more. This is the critical point in the mutual business relationship but either the signals are lost or the subtle indicators of a golden upsell opportunity are left undetected and unacted upon!
As a marketer in 2021, you must have observed the rapid changes in the last decade. Today everyone in your target audience has access to complete information, and customers increasingly know the exact details of what they want. One of the new challenges for marketers is to project value accurately, even within the smallest details of a product or service. Without this level of attention, it can feel like game over.
A successful onboarding experience is a critical step to beginning a strong and prosperous customer success process. It is the proverbial first step that your customer takes towards building a relationship with your brand But this isn’t just about teaching new users how to use a platform. It is about ensuring whether they are using it for what it was intended in the first place. Your onboarding is only successful if it meets or exceeds your user’s expectations and helps them achieve their goals.
This blog is inspired by one of our conversations with a Customer Success Manager whom we interviewed during one of Cami.AI’s product demo and feature discovery calls.
Waking up to a termination notice from a customer who was showing no signs of dissatisfaction! If this scenario sound familiar then you are not alone! In any recurring revenue business, customer churn is the biggest pain point and why organizations should invest in customer success capabilities.