The role of a customer success manager i.e. a CSM has transformed drastically in recent decades. For starters, it’s no longer grounded to its traditional role of transforming customer engagement. Instead, it aims to forge strong relations with customers such that it helps businesses grow, making it an important pillar of growth. Today, the responsibilities of a CSM have become very demanding. It expects them to coordinate between different departments, onboard new customers, advocate for the company, drive renewals, encourage upsells and cross-sells, build deeper relationships with the customer, have the ability to produce reports on all activity at a moment’s notice, and so much more! In a job that challenges and expects someone to be at top of all things all the time, how does this get done?
How does available bandwidth impact the optimal performance of a CS team? Is Bandwidth really the Miracle Cure for CS Burnout? Let’s find out!
Spoiler Alert: This sales veteran admits the sales department has a lot of shared responsibility for successful customer experiences! But first, how do you define successful customer experiences?
No matter how advanced artificial intelligence gets, it is still a drop in the vast ocean of human intelligence. Human intelligence is a result of consistent learning from experiences that help them gain knowledge and comprehend their surrounding situations, whereas AI learns from data and its programmed interpretations. Machines cannot think on their own, instead, they are programmed to consume data to mimic and simulate human behavior. However, rational decision-making is still a very human trait, and hard to mimic.
Introducing our CRO’s thoughts on how customer success plays an important role in scalable customer love.
Going beyond the words “success” and “satisfaction” when it comes to building a working relationship with customers… that’s Scalable Customer Love! From the word ‘go’, being their partner and confidante, listening with compassion, taking action when needed, and rejoicing as they grow at every stage – creating Scalable Customer Love is akin to building a beautiful relationship.
It takes months of effort, research, and hard work to get your product accepted by just one customer, but it only takes a few seconds to lose them.The harsh reality is in fact that your customers’ perception of your brand, is your brand. So how do we decode what your customers really want? What is customer love and how is it even scalable?
Love for the customer is the ultimate expression of care and gratitude. But what is the difference between customer satisfaction and customer love? How should we move over from customer satisfaction and make way for customer love?