In 44 days, it’s going to be 2022. Sometimes months pass by in a flash whereas sometimes each day is so long that we have no idea what to do. But with each day passing, the world around us is changing, and we are witnessing enormous changes every second. Post pandemic, things all around us have drastically changed, take the Great Resignation. For example. Professionally, Customer Success has also evolved drastically in the Covid-19 era but the evolution of CS has actually been a long journey that began in the late 1990s.
As a marketer in 2021, you must have observed the rapid changes in the last decade. Today everyone in your target audience has access to complete information, and customers increasingly know the exact details of what they want. One of the new challenges for marketers is to project value accurately, even within the smallest details of a product or service. Without this level of attention, it can feel like game over.